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Video For Lead Generation And Landing Pages

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As part of an ongoing project with the American Marketing Association called AMA TV I recently recorded a presentation on the effective deployment of online video to your website and contact form landing pages as part of a lead generation program.

Marketers have become quite skilled at adopting new technology in the past ten years. Online video isn’t exactly new, but it’s really only in the past few years that bandwidth and production costs have dropped to the point where sophisticated video is within the reach of small- and mid-sized businesses. Before that, it was the playground of large companies, and smaller ones did the best they could with a Flip cam and the CEO sitting in front of a potted plant.

The presentation breaks it down into a four step process to get started in online video marketing:

  1. Distinguishing between prospects and leads
  2. Video in Lead Generation
  3. Lead-in and Entry Points
  4. Video on the Landing Page

 

Video for Lead Generation and Landing Pages

Enjoy the presentation: Video for Lead Generation and Landing Pages.


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